![]() In other words, the cost of acquiring each additional customer is much closer to $0. ![]() What’s a growth hack? Instead of using traditional advertising to “buy” each new customer, it’s possible to use growth hacks to acquire customers in ways that scale. They’ve implemented many growth hacks that we’ll discuss in this article. Did you know Dropbox has spent very little on advertising, yet it is worth $4 billion? What have they done that’s made their business so successful?
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